Evidence and Trust: Avoiding Greenwashing in Descriptions
Reference HERS scores, ENERGY STAR, LEED, or EPC ratings alongside brief explanations of what they mean for bills and comfort. Consistency and clarity matter: the best eco-friendly home descriptions make labels understandable and relevant, rather than assuming readers already speak the certification alphabet.
Evidence and Trust: Avoiding Greenwashing in Descriptions
Offer a digital binder with manuals, warranties, maintenance logs, and solar monitoring screenshots. A QR code in the listing can deliver proof on demand. These artifacts make eco-friendly home descriptions concrete, showing long-term care and performance instead of vague promises about sustainability.